Creating content for social media has evolved into a very complex art. We can no longer see social media only as a place to peek into our friends' lives as we did in the past. Years ago, we spent hours on social media due to the level of personalization and closeness it offered with our friends, driven by a natural impulse to learn about and observe their lives. Nowadays, most of the content we consume is from people we don't know, yet it captivates us the most.

It has become an exceedingly competitive space, with numerous content creators vying for the attention of the same audience as you. Today, the only way to retain a user's interest is by creating content that:

These are the three natural impulses that keep people glued to social media content for hours.

This is why it's important to develop a strategy when creating content, rather than merely posting improvised content about a topic you like. That approach is no longer sufficient and I will explain to you how to craft a winning strategy for social media.

Rather than merely glancing at a single post and moving on, visitors should feel compelled to delve into your archive of past content, recognizing the value it brings.

Don't underestimate the work involved in content creation. If you want to stand out, you need to understand how the algorithm works and follow a strategy that starts by identifying the value you will bring to your audience. Without this knowledge, you may spend a lot of time creating content without achieving significant results.

There are different ways to approach social media and the right way depends on your own needs. You can use social media as a content showcase for the people you send to your account to see your products, almost like a folder in the cloud. You can use them for personal use to show your private life to your friends or you can also use them as a communication channel to spread the latest news and updates to your consumers.

However, you should understand that none of these uses will help you grow your target audience and drive sales which is what we are going to focus on in this course. For this reason, it is necessary to understand how the algorithm works so you can use it to your advantage, and show your content to many people.