Social Media videos are one of the most powerful ways to grow your brand, boost engagement, and connect with your audience. But not all videos perform the same. Some formats grab attention instantly, while others get lost in the scroll. The key? Use a mix of different styles to keep your content fresh, engaging, and aligned with your brand.
Below, we break down the top video formats you should be using, along with examples to help you get started. Whether you prefer being on camera or creating faceless videos, there's a format for you!
Different ways to record a video
1. Talking Head Reels
You, facing the camera, dropping knowledge like a pro.
Simple, engaging, and perfect for personal branding.
Example: "3 mistakes killing your Instagram engagement!"
2. Text on Screen Reels
No talking, just text popping up on beat with a trending sound.
Works great for quick tips or relatable content.
Example: "POV: You’re a social media manager and your client ignores your strategy."
3. Trend-Jacking Reels
Hop on viral trends, sounds, and challenges with text overlays
Great for engagement and relatability.
Example: Using the “I’m just a baby” sound to joke about new clients.
4. Green Screen Reels
You in front of a screenshot, website, or tweet explaining something.
Super engaging & informative.
Example: "Breaking down Instagram’s latest update!"
5. Lip Sync or Voiceover Reels
Use funny or trending audio and apply it to your niche.
Super viral potential if done right.
Example: Using the “It’s Corn” song but making it about social media marketing.
6. Faceless
Use stock video, images, transitions, sound effects, and animations to create the video.
Use your own background voice or the voice created by an AI.
🔥 BONUS: Hybrid Reels – Combine 2 or more of these formats (e.g., Green Screen + Talking Head + B-Roll) for extra engagement.
How to Make These Go Viral
✅ Keep your content fresh by varying your video formats. Repeating the same ones can bore your audience.
✅ Use these ideas in combination with different video topics for your Reels.
✅ Use a good script structure to keep your audience hooked
✅ If you record yourself (and don’t make faceless videos), use different camera angles.
🎬 Time to Take Action!
Now that you know the best video formats, it’s time to put them into action! Test different styles, see what resonates with your audience, and don’t be afraid to experiment. The more variety you bring to your content, the better your chances of standing out and going viral.
Which format will you try first? Let us know! 🚀
📌 Need help scheduling, analyzing, or automating your social media? Followr makes content creation effortless. Try it today and take your Reels strategy to the next level!
Course Program
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Instagram & TikTok
SEO in Social Media (coming soon)
Key Metrics and How to Analyze Them (coming soon)