If you're a social media manager, you already know that videos are one of the fastest ways to grow, but what happens when you run out of ideas? Or worse, when your content doesn’t get engagement? 😬
The good news? Videos don’t have to be complicated. With the right strategy, you can create engaging, shareable content that attracts clients, grows your brand, and keeps your audience hooked.
That’s why we’ve put together 30 high-performing video ideas specifically for social media managers. Whether you’re into educational content, relatable memes, storytelling, or trend-jacking, this list has something for you. Plus, each idea comes with a real-world example, so you’ll never feel stuck again. 💪
30 Topics for Videos
# | 🎥 Video Type | 🎯 How It Works | 🔥 Why It Works | Example |
1 | Behind-the-Scenes (BTS) | Show how you create content, edit, or manage social media accounts | People LOVE seeing the process | "A Day in the Life of a Social Media Manager" – Quick time-lapse of scheduling posts, checking analytics, and responding to comments. |
2 | Tutorial & Educational | Step-by-step how-tos, tips, and hacks | Huge shareability factor | "How to Write Viral Hooks in Under 10 Seconds" – Show examples of viral hooks with text overlays. |
3 | Before & After | Show a transformation. Whether it’s growth stats, branding glow-ups, or content upgrades | People LOVE seeing progress and results | "Before vs. After Fixing My Client’s Instagram Bio" – Side-by-side of an optimized vs. unoptimized bio. |
4 | Meme & Relatable | Use humor, trending audios, or relatable situations to connect with your audience. | People share these like crazy | "Me Explaining the Algorithm to a Client for the 100th Time" – Lip sync to a funny soundbite." |
5 | Storytelling & POV | Tell a short, engaging story that hooks people in | Personal experiences & struggles work best | "That One Time a Client Went Viral by Accident" – Use a green screen to show the post that blew up. |
6 | Industry Trend | Share breaking news, updates, or predictions in your industry. | People love staying ahead of trends. | "Instagram Just Changed the Algorithm… Again!" – React to new Instagram updates with a green screen background. |
7 | Common Mistakes | Highlight mistakes people make in your niche & how to fix them. | High engagement, relatable, & valuable. | "3 Mistakes Killing Your Engagement (And How to Fix Them)" – Show common errors with examples. |
8 | Myth-Busting | Debunk common myths or misconceptions in your field. | Grabs attention & sparks discussion. | "Posting More = More Engagement? Not Always!" – Explain why quality > quantity in content creation. |
9 | What I Wish I Knew | Share lessons you learned the hard way. | Personal, relatable & shareable. | "What I Wish I Knew Before Becoming a Social Media Manager" – Drop 3-5 knowledge bombs. |
10 | Quick Hacks | Share a game-changing shortcut or tip in seconds. | Super digestible, high saveability. | "Hack to Find the Best Hashtags in Under 30 Seconds" – Screen record an easy hashtag research method. |
11 | Hot Takes & Controversial Opinions | Share a bold, unpopular opinion (with facts). | Creates buzz & conversation. | "You Don’t Need to Post Every Day to Grow" – Explain why consistency > frequency. |
12 | Tool & Resource | Recommend apps, websites, or tools that make life easier. | People love discovering helpful resources. | "3 Free Tools Every Social Media Manager Needs" – Show tools like Canva, CapCut, and Metricool. |
13 | Client Win or Testimonial | Showcase success stories or results from your work. | Social proof = credibility boost. | "How I Helped a Client Grow from 1K to 10K Followers in 3 Months" – Show before & after analytics. |
14 | Challenge & Trend-Jacking | Hop on viral challenges or trends, but add a niche twist. | High chance of virality. | "POV: When the Instagram Algorithm Is Finally on Your Side" – Use a trending audio to joke about a post going viral. |
15 | FAQ & Q&A | Answer common questions from your audience. | Builds authority & connection. | "How Do I Get More Clients as a Social Media Manager?" – Share your best networking & outreach tips. |
16 | Day in the Life | Show a realistic day in your job/life. | People love behind-the-scenes content. | "A Day in My Life as a Freelance Social Media Manager" – Mix B-roll clips of work tasks. |
17 | Client Red Flags | Call out warning signs of bad clients (in a fun way). | Relatable, shareable & starts conversations. | "Red Flags That a Client Will Be a Nightmare" – Share 3-5 warning signs. |
18 | If I Started Over | Share what you'd do differently if you had to start from scratch. | People LOVE expert insights & shortcuts. | "If I Had to Start as a Social Media Manager from Scratch, I’d Do This" – Give your best tips for beginners. |
19 | Productivity & Time Management | Share hacks to work smarter, not harder. | High saveability factor. | "How I Manage 5+ Social Media Accounts Without Burning Out" – Show your workflow. |
20 | What NOT to Do | Highlight common pitfalls in your industry. | Reverse psychology = great engagement. | "STOP Doing This in Your Instagram Captions!" – Explain common caption mistakes. |
21 | Pricing & Money Talk | Discuss rates, pricing strategies, or financial mistakes. | Money content always does well. 💸 | "How to Price Your Social Media Management Services (No Undervaluing!)" – Share a simple pricing formula. |
22 | Reaction & Duet | React to industry trends, viral clips, or tweets. | Fun, easy, and taps into existing viral content. | "Reacting to an Influencer's Cringe Social Media Advice" – Green screen reaction to a bad social media tip. |
23 | Exposing Industry Secrets | Reveal hidden truths people don’t talk about. | People love insider knowledge. | "The Truth About Instagram Growth No One Tells You" – Drop real talk on growth hacks. |
24 | Step-by-Step Case Study | Walk through a project transformation. | Before & afters with a strategy? Gold. | "How I Turned a Failing Account Into a 6-Figure Brand" – Breakdown with screenshots. |
25 | Worst Advice You’ve Heard | Call out bad industry advice & explain why. | Controversial + educational = views. | "Worst Advice I Got as a Social Media Manager" – Reaction format, facepalm vibes. |
26 | Personal Wins & Lessons | Share a big win & the key takeaways from it. | Authenticity + value = trust. | "How I Landed My Biggest Client Yet – Here’s How!" – Storytelling + actionable tips. |
27 | Would You Rather? | Present two tough choices related to your industry. | Easy engagement booster. | "Would You Rather Go Viral Once or Have Steady Growth?" – Poll-style engagement. |
28 | Storytelling with Screenshots | Show a viral tweet, DM, or email & react to it. | Super easy, and people eat up drama. | "This Client Thought 1 Post a Week Was Enough for Growth 🤦♀️" – Screenshot + reaction. |
29 | Mini Vlog-Style | Show short clips from your workday with aesthetic edits. | Engaging, easy, and keeps people watching. | "A Chill Workday as a Social Media Manager ☕💻" – Soft music, cozy vibes. |
30 | Things I Wish More People Knew | Drop underrated tips or truths about your field. | High saveability & shareability. | "No One Talks About This Social Media Growth Hack…" – Hook + knowledge drop. |
How to Make These Go Viral
✅ Use a good script structure to keep your audience hooked
✅ Keep your content fresh by varying your video topics. Repeating the same ones can bore your audience.
✅ Use these ideas in combination with different video formats for your Reels.
✅ If you record yourself (and don’t make faceless videos), use different camera angles.
🎬 Now that you have 30 battle-tested Reel ideas, there’s only one thing left to do—start creating! Which one are you filming first?! Let’s get you trending! 🚀
📌 Need help scheduling, analyzing, or automating your social media? Followr makes content creation effortless. Try it today and take your Reels strategy to the next level!
Course Program
General
Instagram & TikTok
SEO in Social Media (coming soon)
Key Metrics and How to Analyze Them (coming soon)