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Error from Instagram: (#10) The user is not an Instagram Business
Error from Instagram: (#10) The user is not an Instagram Business
Marcos Plaza de Ayala avatar
Written by Marcos Plaza de Ayala
Updated over a week ago

There are two different types of Instagram professional accounts:

  • Professional Business

  • Professional Creator

Because of the restrictions imposed by Instagram's API, attempting to post an Instagram Story to a Creator account will result in an error message stating: Error from Instagram: (#10) The user is not an Instagram Business. This is because only Professional Business accounts have the capability to directly post Instagram Stories.

How to switch your account to a Professional Business?

  1. Visit your Instagram page on your web browser.

  2. Click on Profile located on the left-hand side of the screen, then choose the Settings symbol.

    Instagram settings

  3. Go to Settings and Privacy.

  4. If you currently possess a Professional account you will see under the "For professionals" section on the left sidebar the option "Creator tools and controls".

If your Account is a Personal account you will need to switch to a professional account. Here is an article that can help you with that: Convert your personal account into a Business profile

5. Click on "Switch to business account".

6. Click on "Switch".

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