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30 Free Real Estate Social Media ideas to fill up your Calendar!
30 Free Real Estate Social Media ideas to fill up your Calendar!

Content ideas. Real Estate

Marcos Dominguez avatar
Written by Marcos Dominguez
Updated over a week ago

Idea

Content Theme

Instagram Post Ideas

TikTok Post Ideas

Suggested AI - Image Prompt for Inspiration

1

New Listings

Post high-quality photos of a new listing with key details.

Short video tour of the new listing highlighting key features.

Luxurious modern living room in a newly listed home.

2

Video Walkthroughs

Share a detailed video walkthrough of a property.

Quick, engaging highlights from the walkthrough.

Elegant entryway of a stylish urban home.

3

Market Update

Create a graphic post of recent market stats in your area.

Explain the market trends in a quick, engaging video.

Infographic of real estate market trends.

4

Tips for Buyers

Carousel post with actionable buying tips.

Series of quick tips for home buyers, one tip per clip.

Homebuyer holding a checklist with a house in background.

5

Mistakes to Avoid

Share common mistakes when buying a home in a visually appealing infographic.

Fun, quick video illustrating a mistake to avoid with a short story.

Comic-style illustration of a common home-buying mistake.

6

Neighborhood Guide

Highlight a neighborhood with beautiful images and key selling points.

Fast-paced video showcasing neighborhood highlights.

Scenic view of a vibrant neighborhood.

7

Neighborhood Facts

Post interesting facts about a neighborhood

Share surprising facts in a dynamic video format.

Graphical representation of neighborhood demographics.

8

Neighborhood History

Share a historical photo and story of the neighborhood.

Create a throwback video comparing old and new views of the neighborhood.

Historic vs. modern view of a neighborhood street.

9

Home Makeover

Before and after photos of a home makeover.

Time-lapse video of a home makeover process.

Before and after of a home living room renovation.

10

Interior Inspirations

Share stunning interior design photos from recent listings.

Create a dreamy video of inspiring interiors, perhaps overlaid with design tips.

Luxury interior design of a spacious living room.

11

Home Value Maximization Tips

Post a carousel of tips for increasing home value.

Quick tips on maximizing home value, possibly from a renovation site.

Home improvement tools on a modern kitchen counter.

12

Home Maintenance Tips

Share essential maintenance tips with a visually engaging layout.

Video tutorial on a simple home maintenance task.

Illustration of routine home maintenance activities.

13

Polls

Engage followers with a poll about their home preferences.

Interactive poll video asking followers about their dream home features.

Animated poll graphic, modern house vs. classic house.

14

Testimonials

Post a testimonial from a happy client with a beautiful home background.

Short clip of a client sharing their positive experience.

Happy family in front of their new home.

15

Guide for First-Time Buyers

Share a beginner's guide infographic for first-time home buyers.

Video walkthrough of the buying process for first-timers.

Young couple consulting a real estate guide.

16

“Just Sold” Photos

Showcase a recently sold property with a heartwarming client story.

Share a celebration video of the 'just sold' moment with the new homeowners.

Sold sign in front of a beautiful suburban home.

17

Open Houses

Weekly roundup of upcoming open houses with times and locations.

Invite video to this week's open houses with quick property previews.

Calendar with marked dates for open houses.

18

Client Appreciation Events

Post-event photos showing client interactions and highlights.

Behind-the-scenes video of the event, showcasing happy clients.

Outdoor client appreciation event setup.

19

Community Involvement

Share photos or videos from a recent community event you participated in.

Highlight video of community events with captions about their importance.

Realtor participating in a community charity event.

20

Agent or Team Member Feature

Introduce a team member with a brief bio and fun facts.

Quick interview clip with the team member discussing what they love about real estate.

Portrait of a real estate agent with city backdrop.

21

Partner Spotlight

Highlight a partner business with a brief description and their services.

Video showcasing a partner's work, possibly a home staging or photography session.

Collaborative scene between a realtor and a home stager.

22

Local Business Spotlight

Feature a local business near a listing, with photos and owner interview.

Video tour of the business, highlighting what it offers to the neighborhood.

Cozy local café interior, bustling with customers.

23

Memes and Funny Content

Share a light-hearted, real estate-related meme.

Create a humorous skit related to common real estate situations.

Funny cartoon of a realtor and quirky clients.

24

Contests

Announce a contest with an attractive prize, detailing how to enter.

Exciting contest announcement video with visual effects showing the prize.

Digital image of a contest flyer with a catchy design.

25

Interesting or Notable Listings

Post about a unique or high-profile listing with striking images.

Feature a standout property in a quick, engaging video.

Stunning architecture of a unique property for sale.

26

Behind the Scenes

Share what goes into getting a home ready for the market.

Behind-the-scenes look at preparing a listing, from staging to photoshoot.

Busy scene of a home being prepared for listing.

27

Repeat Top Performing Content

Analyze which posts performed best and repost or create similar content.

Do the same for TikTok; repeat what gets the most engagement.

Collage of top performing real estate posts.

28

Q&A Session

Host a live Q&A session to answer followers’ real estate questions.

Similar live Q&A on TikTok, engaging directly with potential clients.

Realtor hosting a live Q&A session, with a cityscape behind.

29

Client Story

Share a detailed story of a client's journey to finding their perfect home.

Narrative video of the client's testimonial and highlights of their home search.

Heartwarming scene of a family in their new home.

30

Market Insights

Deep dive into recent market changes and predictions.

Animated infographic video explaining market trends and what they mean for buyers.

Dynamic graphic of rising and falling real estate prices.

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