Idea | Content Theme | Instagram Post Ideas | TikTok Post Ideas | Suggested AI - Image Prompt for Inspiration |
1 | New Listings | Post high-quality photos of a new listing with key details. | Short video tour of the new listing highlighting key features. | Luxurious modern living room in a newly listed home. |
2 | Video Walkthroughs | Share a detailed video walkthrough of a property. | Quick, engaging highlights from the walkthrough. | Elegant entryway of a stylish urban home. |
3 | Market Update | Create a graphic post of recent market stats in your area. | Explain the market trends in a quick, engaging video. | Infographic of real estate market trends. |
4 | Tips for Buyers | Carousel post with actionable buying tips. | Series of quick tips for home buyers, one tip per clip. | Homebuyer holding a checklist with a house in background. |
5 | Mistakes to Avoid | Share common mistakes when buying a home in a visually appealing infographic. | Fun, quick video illustrating a mistake to avoid with a short story. | Comic-style illustration of a common home-buying mistake. |
6 | Neighborhood Guide | Highlight a neighborhood with beautiful images and key selling points. | Fast-paced video showcasing neighborhood highlights. | Scenic view of a vibrant neighborhood. |
7 | Neighborhood Facts | Post interesting facts about a neighborhood | Share surprising facts in a dynamic video format. | Graphical representation of neighborhood demographics. |
8 | Neighborhood History | Share a historical photo and story of the neighborhood. | Create a throwback video comparing old and new views of the neighborhood. | Historic vs. modern view of a neighborhood street. |
9 | Home Makeover | Before and after photos of a home makeover. | Time-lapse video of a home makeover process. | Before and after of a home living room renovation. |
10 | Interior Inspirations | Share stunning interior design photos from recent listings. | Create a dreamy video of inspiring interiors, perhaps overlaid with design tips. | Luxury interior design of a spacious living room. |
11 | Home Value Maximization Tips | Post a carousel of tips for increasing home value. | Quick tips on maximizing home value, possibly from a renovation site. | Home improvement tools on a modern kitchen counter. |
12 | Home Maintenance Tips | Share essential maintenance tips with a visually engaging layout. | Video tutorial on a simple home maintenance task. | Illustration of routine home maintenance activities. |
13 | Polls | Engage followers with a poll about their home preferences. | Interactive poll video asking followers about their dream home features. | Animated poll graphic, modern house vs. classic house. |
14 | Testimonials | Post a testimonial from a happy client with a beautiful home background. | Short clip of a client sharing their positive experience. | Happy family in front of their new home. |
15 | Guide for First-Time Buyers | Share a beginner's guide infographic for first-time home buyers. | Video walkthrough of the buying process for first-timers. | Young couple consulting a real estate guide. |
16 | “Just Sold” Photos | Showcase a recently sold property with a heartwarming client story. | Share a celebration video of the 'just sold' moment with the new homeowners. | Sold sign in front of a beautiful suburban home. |
17 | Open Houses | Weekly roundup of upcoming open houses with times and locations. | Invite video to this week's open houses with quick property previews. | Calendar with marked dates for open houses. |
18 | Client Appreciation Events | Post-event photos showing client interactions and highlights. | Behind-the-scenes video of the event, showcasing happy clients. | Outdoor client appreciation event setup. |
19 | Community Involvement | Share photos or videos from a recent community event you participated in. | Highlight video of community events with captions about their importance. | Realtor participating in a community charity event. |
20 | Agent or Team Member Feature | Introduce a team member with a brief bio and fun facts. | Quick interview clip with the team member discussing what they love about real estate. | Portrait of a real estate agent with city backdrop. |
21 | Partner Spotlight | Highlight a partner business with a brief description and their services. | Video showcasing a partner's work, possibly a home staging or photography session. | Collaborative scene between a realtor and a home stager. |
22 | Local Business Spotlight | Feature a local business near a listing, with photos and owner interview. | Video tour of the business, highlighting what it offers to the neighborhood. | Cozy local café interior, bustling with customers. |
23 | Memes and Funny Content | Share a light-hearted, real estate-related meme. | Create a humorous skit related to common real estate situations. | Funny cartoon of a realtor and quirky clients. |
24 | Contests | Announce a contest with an attractive prize, detailing how to enter. | Exciting contest announcement video with visual effects showing the prize. | Digital image of a contest flyer with a catchy design. |
25 | Interesting or Notable Listings | Post about a unique or high-profile listing with striking images. | Feature a standout property in a quick, engaging video. | Stunning architecture of a unique property for sale. |
26 | Behind the Scenes | Share what goes into getting a home ready for the market. | Behind-the-scenes look at preparing a listing, from staging to photoshoot. | Busy scene of a home being prepared for listing. |
27 | Repeat Top Performing Content | Analyze which posts performed best and repost or create similar content. | Do the same for TikTok; repeat what gets the most engagement. | Collage of top performing real estate posts. |
28 | Q&A Session | Host a live Q&A session to answer followers’ real estate questions. | Similar live Q&A on TikTok, engaging directly with potential clients. | Realtor hosting a live Q&A session, with a cityscape behind. |
29 | Client Story | Share a detailed story of a client's journey to finding their perfect home. | Narrative video of the client's testimonial and highlights of their home search. | Heartwarming scene of a family in their new home. |
30 | Market Insights | Deep dive into recent market changes and predictions. | Animated infographic video explaining market trends and what they mean for buyers. | Dynamic graphic of rising and falling real estate prices. |
Content ideas. Real Estate
Written by Marcos Dominguez
Updated over a week ago